The Current State of the Retail Industry

 

2022 is a remarkable period; this black swan almost ruined the global economic system and brought the world into a mass. And this year is also a challenging year for most retailers and brands. How to catch consumers' hearts become the most important things to do in 2022. Many factors would affect consumer behaviors, like pricing, location, brand values, sustainability problems, etc. Moreover, most of the customers choose to shop online and deliver to the door. This has become the most concerning question for retailers without doubting. So, what can we do if we want to increase sales, except by expanding the current sale method?

According to McKinsey's retail market and customer behavior report, we noticed that the customer will gradually return to offline shopping as the countries decided to cancel the "at-home quarantine." However, because our customers have already tasted the benefit of online shopping, they will change their shopping behavior to a combination of online and offline in the future. Right now, this epidemic is still a threat to our daily life. People still prefer using online shopping rather than offline. Based on the survey, even though the percentage of offline shopping has increased in 2022, people like to purchase more staff in one store.

Moreover, this black swan also damages the economy dramatically. People tend to buy some goods with low prices and high-cost performance. Then, it brings out a problem, how or what can we do we attract the consumer in this stage?

First of all, retailers can open offline shopping and pick up in-store. We can use the "pick up in-store" method to attract people into the store. For example, during the pandemic, best buy used this method can keep their store visitor volume. When the customer arrives in the store, we can place some promotional products based on the customer's in-store movement. However, only a limited amount of products can be placed on the path, and those products won't bring big profits to retailers. As a retailer, we need to pay attention to making some profit rather than a lower price. So, What can we do to increase our profits?

Furthermore, the epidemic has not been completely eliminated, and people's outdoor initiative is still low. So, they prefer to go to some stores with lots of categories. Under this trend, expanding the store's own category is essential.

So, is there a company that integrated expansion categories, promotional packaging, and offline marketing?

SDUS can help you do these things. SDUS has a professional team to help retailers deal with suppliers' problems in China. We will provide you with a one-stop service, from product selection, factory inspection, and sales methods to packaging. We will escort your profits and help you with offline marketing. SDUS has entered into partnership agreements with 1000+ factories (pass factory inspection) and strategic partnerships with 100+ brands. 

Factory Selection:

We aim to make the procurement process more efficient, starting at the factory. When the customer chooses the product they want, we provide a list of suppliers according to the customer's requirements, which have passed our factory inspection report. If customers require a second factory inspection, we will provide customers with VR and other factory inspection methods.

Packaging Discussion:

After factory selection, our display expert will discuss display detail with our clients. Once everything is confirmed, we will check the quantity for the production and pack it on our display. Then those packages will be delivered to our customer.


Post time: Jun-03-2019